Our Style Philosophy — Ali Lennard

A New Year's letter from Ali

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A New Year's letter from Ali
Now more than ever, showcasing our brand’s Australian heritage and manufacture is key and we thank you for supporting locally made product. We will continue to proudly make our pieces in Sydney, with love, and therefore ensure that our industry can survive and thrive as we navigate the continuing pandemic.

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Sprinkling Kindness Project - Suzie from @suzie.richetti

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Sprinkling Kindness Project - Suzie from @suzie.richetti

Suzie has worn some Philosophy linen pieces over the last few years, and had an idea to turn one of our historical tunics into a dress.  I was more than willing to run with that idea! The kaftan dress we have created lives up to its Stunning Suzie name, and will be a timeless resort piece.

With a $20 donation to the Ovarian Cancer Research Foundation for each dress purchased, this piece will ensure you feel as good about your purchase as you will look wearing it. Let’s sprinkle that style kindness!

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Sprinkling Kindness Project - Collaboration Update!

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Sprinkling Kindness Project - Collaboration Update!
I was overwhelmed by the response to our Sprinkling Kindness Collaboration project, and you certainly showed me your kindness in spades by filling out our Style Survey.
I’ve spent some wonderful hours reading through all your responses, and may have had a little tear at some of the kind things said about Philosophy pieces you’ve loved, nodded along in agreement to your favourite colours and prints, smiled to read how confident everyone seems to be in their style and most importantly felt inspired to get some of those dream pieces into reality.

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Fashion and COVID - a chat with Ali Lennard

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Fashion and COVID - a chat with Ali Lennard

We had a chat with Ali, our Designer and Director, about the impact of COVID on the womenswear fashion market.  Over to Ali!

The biggest opportunity I see is that it has spotlighted the importance of origin and quality in every aspect of our shopping habits and that’s a positive I am going to focus on.

My comments are fashion based, but in reality are just as relevant for other product types too.

Personally, I’m grateful for the time this pandemic has given me to really evaluate my brand, but as it all enfolded, I admit that finding a rainbow was hard. I’m considering this experience as a great disruption to the status quo, and that change can bring about some positives to our business, and the fashion industry on the whole.  I’m actually quite excited to see how the new normal will look.

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