Our Style Philosophy

We had a chat with Ali, our Designer and Director, about the impact of COVID on the womenswear fashion market.  Over to Ali!

The biggest opportunity I see is that it has spotlighted the importance of origin and quality in every aspect of our shopping habits and that’s a positive I am going to focus on.

My comments are fashion based, but in reality are just as relevant for other product types too.

Personally, I’m grateful for the time this pandemic has given me to really evaluate my brand, but as it all enfolded, I admit that finding a rainbow was hard. I’m considering this experience as a great disruption to the status quo, and that change can bring about some positives to our business, and the fashion industry on the whole.  I’m actually quite excited to see how the new normal will look.

Check out our new Lisbon print story for AW20.  Philosophy friend, Brooke, is showcasing for you how to take one piece from summer fun to winter snuggles!