Our Style Philosophy

Ali talks to Marie Claire

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Ali talks to Marie Claire
The heart and soul of Philosophy Australia, as well as the designer, owner and all round lady boss / whizz kid, Alison Lennard, was recently interviewed for Alexandra Carlton for Marie Claire.
 
Ali spoke about the rollercoaster of purchasing Philosophy shortly before the drought, the bushfires and COVID.

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Let's talk about Jacquards

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Let's talk about Jacquards

Social Jacket Philosophy Australia designs are all about the easy wear, easy care philosophy. Most of our fabrics don't require ironing, are wash and wear and wrinkle resistant; so are just perfect for travel too.   Part of the easy wear, easy care, wear anywhere philosophy is that our pieces are designed to coordinate with other current season pieces, as well as the collections either side. You will see this when it comes to the colour and print trends throughout.   Let's talk about jacquards. Jacquard fabric features a raised pattern that is woven (instead of printed) onto the fabric....

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Couture Production

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Couture Production

Philosophy Australia is a small family business, and we are so very proud of our Australian heritage.  We are also incredibly proud of our Sydney based production. There are very few companies that manufacture locally, and we are delighted to be one of them. This has proven to be beneficial during the COVID crisis, as we are still able to produce garments and supply locally produced fashion to our customers. Click here to read our Designer + Director's thoughts on the fashion industry in the time of COVID Not only are our garments produced locally in Sydney, supporting more small...

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Fashion and COVID - a chat with Ali Lennard

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Fashion and COVID - a chat with Ali Lennard

We had a chat with Ali, our Designer and Director, about the impact of COVID on the womenswear fashion market.  Over to Ali!

The biggest opportunity I see is that it has spotlighted the importance of origin and quality in every aspect of our shopping habits and that’s a positive I am going to focus on.

My comments are fashion based, but in reality are just as relevant for other product types too.

Personally, I’m grateful for the time this pandemic has given me to really evaluate my brand, but as it all enfolded, I admit that finding a rainbow was hard. I’m considering this experience as a great disruption to the status quo, and that change can bring about some positives to our business, and the fashion industry on the whole.  I’m actually quite excited to see how the new normal will look.

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One Shirt Four Ways | The Mystic Shirt

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One Shirt Four Ways | The Mystic Shirt

Check out our new Lisbon print story for AW20.  Philosophy friend, Brooke, is showcasing for you how to take one piece from summer fun to winter snuggles!

 

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